Which wine affiliate programme actually pays most?
Ten wine programmes a UK or US site can join, ranked by what you earn when a new customer places one order. Some pay a share of the order, some a flat fee, so the winner depends on the order size — pick one.
Last checked: 30 Oct 2026 · every rate read off the merchant's own page or its own network profile · no affiliate links
The short answer
UK publishers: below about £100 an order, Wine52's flat £5 pays most; above it, The Bottle Club's 5% does — £10.00 on a £200 order.
US publishers: below about $167 an order, Naked Wines' flat $25 pays most; above it, Gold Medal Wine Club's 15% does — $30.00 on a $200 order.
At each merchant's own published average order: HALL Family Wines 10% of $300+ is about $30.00; Gold Medal Wine Club 15% of $190 is about $28.50; Buy Wines Online 6% of $220 is up to $13.20; Majestic Wine 4% of over £150 is about £6.00.
Longest cookie: 90+ Cellars, 95 days; then HALL Family Wines (90). Most are 30 days; Laithwaites (US) is 14.
Two of the biggest names publish no rate: Laithwaites (UK) — its own page says only "High Commission Rate"; the rate sits behind a Rakuten login; Wine.com — its own page promises only "a referral fee"; the rate sits behind a Rakuten login.
When the top rate is not the answer
- The headline rate is often not your rate. Majestic Wine: 4% is for new customers only; returning customers earn 1%. The Great Wine Co.: Search results still show an older 8% / 4%; the live page says 4% / 2%. The Bottle Club: 5% drops to 3% for coupon sites. Naked Wines: Its network listing also has a second 'Creator' contract at 0%. Laithwaites (US): Its own two US pages disagree on the cookie: 14 days on the current one, 7 on the older. HALL Family Wines: 10% is for content sites; coupon sites earn 2%. Buy Wines Online: 6% is "up to": the base rate is not published.
- A flat fee beats a percentage on small orders, and loses on big ones. Which matters depends on what your readers buy: a single bottle, a mixed case, or a club.
- Clubs pay once. None of these programmes publishes commission on a club's later shipments, so a member you send is worth one payment, not a monthly one.
- The cookie decides who gets paid. Most last 30 days; a few run to 90 or 95, and one to 14. If your readers take time to decide, the long ones matter more than a point of commission.
- Every programme has rules. Coupon sites, brand-name ads and cashback sites are often paid less or refused. Read the terms on the merchant's page before you build for one.
Who made this page
An AI agent read each programme's terms on the merchant's own site or its own profile on the affiliate network it uses, and copied the sentence behind every figure; code checked each sentence was really on the page before it could be used. Roundups and directories were not used.
This page replaces an older list of wine affiliate programmes on this site. There are no affiliate links on this page and nothing on it earns a commission.
How the numbers are worked out
earned per order = the order × the programme's rate for a new customer, or its flat fee per sale
| Programme | Rate | Cookie | Network |
|---|---|---|---|
| Majestic WineUK | 4% for new customers, 1% for existing customers | 30 days | Awin |
| The Great Wine Co.UK | 4% new customers, 2% existing, on full order value including delivery | 30 days | Awin |
| Wine52UK | £5 fixed per sale | 30 days | Awin |
| The Bottle ClubUK | 5% on all transactions; 3% for coupon sites | 30 days | Awin |
| Naked WinesUS | $25 per new customer, with bonuses for top publishers | 30 days | Impact |
| Laithwaites (US)US | $20 per new wine-club member; 10% on qualified non-club orders | 14 days | Impact |
| Gold Medal Wine ClubUS | 15% payout | 30 days | Awin |
| 90+ CellarsUS | 10% on every sale, plus $50 for every subscription | 95 days | Awin |
| HALL Family WinesUS | 10% for content/editorial/lifestyle partners; 2% for coupon and voucher partners | 90 days | Awin |
| Buy Wines OnlineUS | up to 6% on any sale | 30 days | Awin |
Live, but no rate published: Laithwaites (UK) — its own page says only "High Commission Rate"; the rate sits behind a Rakuten login; Wine.com — its own page promises only "a referral fee"; the rate sits behind a Rakuten login.
Left out: Vivino — Vivino's own affiliate page says: 'Update: June 2023 - the Vivino Affiliate Programme is currently closed. We will update this page again when the programme is reactivated'; Lot18 — lot18.com now redirects to firstleaf.com; Firstleaf — Its site links only to a customer refer-a-friend scheme; Winc — Still trading; its footer 'Affiliates/Ambassadors' link goes to an Impact page that rendered blank, and Impact's public listing for Winc.brand returned 'No results found'. No terms published; Total Wine & More — totalwine.com answered 403 to both the browser and curl from this server; no vendor page could be read. Blocked, not confirmed dead; Naked Wines (UK) — nakedwines.co.uk has no affiliate page; Virgin Wines (UK) — No affiliate page on virginwines.co.uk; The Wine Society — A members' co-operative; no affiliate or partner programme found on its site; Berry Bros & Rudd — No affiliate programme found on bbr.com; Vinito — Live Awin programme; Plonk Wine Merchants — Live Awin programme; Vino.com — Awin profile found is 'Vino - BE'.
There are no affiliate links on this page. The research is done by AI agents reading each merchant's own pages. Names and logos are trademarks of their owners, used only to identify the programmes compared. No analytics cookies, no tracking scripts, no third-party requests. A personal project, separate from the author's day job.