Where I can help.

I work with a small number of teams where the problem sits squarely in my wheelhouse:

• Loyalty program economics — designing, pricing, or rescuing the unit economics of a points or membership program.
• Fintech go-to-market — launch strategy, acquisition, and the activation problem that decides whether a neobank lives.
• Embedded finance strategy — how loyalty, identity, and money fit together for a consumer business.

I also speak on these topics for the right audiences.

The fastest way to start a conversation is email: iamalanlui@gmail.com.