What are SEO Services, and What Does an SEO Company Service Include?

In today’s competitive marketplace, it’s becoming increasingly important to hire the services of an SEO Company to help you get your products or services in front of your target market. What are SEO Services, and what does an SEO company service include?

In this article, we will dig deeper into everything that you need to know about SEO services.

An introduction to SEO

SEO stands for search engine optimization; it’s basically how you can use search engines like Google, Bing, or Yahoo to drive traffic back to your site. In other words, SEO is how you take an already-existing website (or one that hasn’t yet launched) and make it perform better in search engines.

SEO services that an SEO specialist offers

The most common SEO marketing services that an SEO specialist offers-

Local SEO: It basically searches engine optimization (SEO) for local businesses, which means its main focus is on bringing customers to your website who are searching for products or services in your area. The best place to find local customers is ranking high on Google Maps, Yelp, Yahoo, and Bing.

eCommerce SEO:  Websites that sell products online require eCommerce search engine optimization to attract customers. Most online shoppers begin their shopping journey by researching Google or Bing, so it is important to be found online and rank high in organic search results.

Voice SEO: It is also called voice search or conversational search, and it is quickly gaining popularity. There is an idea that by 2020, 50% of all searches will be made using voice search.

SEO Audits: It is essentially an assessment or evaluation of your website’s SEO performance. Many SEO companies offer SEO audit services for their clients to see how their website stacks up against its competitors.

How much do SEO services cost?

SEO services fall within that $750 to $2,000 range in most cases. But what’s included in these packages depends on what kind of work needs to be done for your site.

7 things your SEO company’s services should include

Now you know what SEO is, but that still doesn’t help you understand how your business will benefit from hiring an experienced specialist. To make sure you get full value for your money, here are seven things your SEO company’s services should include:

1. SEO Audit: An SEO audit is a report that covers everything from on-page optimization to your off-site content. Your agency should conduct an audit of every page on your website to provide you with specific recommendations for improvement.

2. Competitor analysis: Knowing what you’re up against is critical, so your agency should conduct a thorough competitor analysis that gives you insight into how to win in your industry. Make sure they include all of your main competitors in their analysis.

3. Custom strategy: No two businesses have the same needs, so don’t accept cookie-cutter services; make sure your agency develops a custom strategy based on your unique needs and goals.

4. On-page optimization: This includes optimizing titles, meta descriptions, headings, links, and more on your site to boost visibility in search engines like Google. This is critical for boosting your rankings and ensuring that those searching for your products or services online get found. 

5. Off-page optimization: While on-page optimization is an important part of your search engine marketing strategy, there’s more to it than just optimizing your website—you should also focus on building links to your website from other relevant websites, which is known as off-page optimization. Your agency should provide you with detailed guidance about optimizing all aspects of your digital presence.

6. Monthly reports: By receiving regular, detailed reports on your website’s performance, you’ll always be able to keep track of your website’s progress in relation to your goals.

7. Ongoing support & maintenance: Once you’ve established an effective strategy, you don’t want it to go stale; rather, you should work with your agency to continually monitor your progress over time and fine-tune aspects of your strategy that aren’t working.

Good Reasons to Hire An SEO specialist

#1 It’s Difficult to Do For Yourself: Search engine optimization is complex. Even for those who have a good understanding of how search engines work, there’s still a steep learning curve for creating content for search engine optimization. And even after you learn how to optimize your site, many other factors can affect your ranking on Google (or any other search engine). It’s simply easier to hire an SEO company than try to do it yourself.

Is There Anything Else I Need To Know About SEO?

With so many different ways to improve your SEO, it can be hard to know where to start. Of course, it’s always a good idea to have someone who knows what they’re doing take care of all of your optimization needs—or even just one small project. 

If you want to do some research on your own, or if you want to get an expert second opinion on something, here is one of my favorite websites that can help you understand exactly what you need to rank well in search engines.